Abbie Winters is an art director, designer and illustrator, based in Los Angeles.

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ROLE: Art Direction and Design
CREATIVE DIRECTION: Emily Simms and Camille Chu
DESIGN: Wesley Chen

California-based House of Honey wanted to create a celebratory, inviting, and bold brand system for their interior design firm that incorporated their love of art, fashion, and vintage interiors. Ready for a full departure from their previously minimalistic approach to branding, we set out to create a maximalist system that honored the various styles of their clients and projects and celebrated the art of gathering.

View the full case study and credits on BUCK's website.
More images coming soon
ROLE: Design
STUDIO: Strand Studio

All dog food brands care about dog health. But none go as far as they can in treating dogs as the unique individuals they are — with specific tastes, lifestyles and needs. Ollie is the only brand that loves and cares for your dog as individually as you do.

View the full case study and credits on Strand's website.
ROLE: Design, Illustration
A collection of festive recipes submitted by Axios employees.
ROLE: Design, illustration, art direction
CLIENT: Together Vintage
A vintage shop lead by a mission to bring people closer through the joy of discovering forgotten treasures. I holistically conducted the rebrand, creating the visual identity, collateral items, as well as the digital presence on web and email.
ROLE: Design
CREDITS: Design lead, Abby Chen
Axios is a news and media company with a mission to deliver news in a smarter and faster way. I was part of a two-designer-team executing the in-house rebrand. Our goal was to create a visual language that is as smart, clean, and efficient as the reporting.
ROLE: Design, art direction, copywriting
CREDITS: Photos from Unsplash
CLIENT: Yoga Coalition
A yoga collective focused on inclusivity and diversity across the U.S. The identity was created to feel soothing yet playful. Labil Grotesk, by Kometa, is used as the main typeface. The playful tilting letters represent the experience of practicing yoga...Sometimes you fall or wobble, but that's the fun.
ROLE : Graphic design, illustration, art direction
CREDITS : Photography by Erin Yamagata, design direction by Ly Ngo
Based on Refinery29’s popular editorial series, the Money Diaries Book offers up serviceable financial advice for millennial women. My role was to define the visual voice of the book, alongside the design director, as well as to create all illustrations and promotional materials for the book.
ROLE: Design, art direction
CLIENT: Animal Family
Created by a mother and daughter, this brand is reviving a t-shirt business ran by the mom in the 90s. With the company being somewhat of a resurrection, the identity harnesses a classic and handmade quality.
ROLE: Design
STUDIO: Strand Studio

Photography for placement only.
With the number of women in the workforce at a 33-year low, due in part to the global pandemic, the ‘Marshall Plan for Moms’ seeks to revitalize and restore mothers in the workforce. Founded by Reshma Saujani, the founder and CEO of Girls Who Code, the name ‘Marshall Plan’ reference to the post-World War II program the U.S. launched to pull European agriculture and industry out of ruin. We created a dynamic and flexible brand identity with an emphasis on digital applications.
ROLE: Design
CLIENT: Many Pets
STUDIO: Strand Studio
ManyPets is a pet insurance provider with a strong mission — to give the world many more moments with their pets. While streamlining their brand presence across all channels, we launched a national campaign to strategically position ManyPets in the U.S. market.
ROLE: Design, art direction
With trusted information around the election feeling more important than ever, Axios is campaigning to be the go-to news source for readers. The posters were created to build intrigue in passerbys, to feel political, yet not partisan, holding true to the Axios mission to be an unbiased source.
AXIOS 2020